My Ideal listener for Pittsburgh Plates is someone who really enjoys food, culture, and local stories. This person should be curious about how different communities shape Pittsburgh and enjoys learning about the city through personal narratives, restaurants, and immigrant-owned businesses.

Most likely, they are college students, young professionals, or long-time Pittsburgh residents who appreciate multicultural perspectives. They enjoy community-based content and storytelling podcasts.

They would listen because Pittsburgh Plates reveals the sometimes-hidden cultural stories behind city food spots, everything from how Pierogies Plus preserves Polish traditions to how local coffee shops create community and identity. The podcast gives listeners a closer, more personal look at the places they visit every day

The Strategy-How I Will Market the Episode

1. Instagram Reels and Stories- I will take short video clips and pictures at venues and upload them to various platforms, for example, pierogies, coffee drinks, cafe interiors, and interviews. Reels will include quick storytelling moments from the episode to grab attention. Stories will include polls like: “Have you tried Pierogies Plus?” “What’s your favorite Pittsburgh cafe?” This helps build engagement and connect with local food enthusiasts.

2. Tiktok Short Videos- Tiktok will be used to share fast, visual highlights of these places, like behind-the-scenes shots, quick interviews, and cliipings of food being prepared

Fun videos like these help reach a wider audience interested in food and culture content